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SAINT-GOBAIN APPEARED IN THE PRESS STARTING
This second corporate advertising campaign, which followed the spring 2002 campaign, focused on 24 French regional dailies.
It was also published in leading international publications, such as the European and Asian editions of the Financial Times and the Wall Street Journal, and the International Herald Tribune.
The campaign ran also in national dailies in France, the United Kingdom, Germany, the Czech Republic, Poland, Mexico, Brazil, China and Japan.
Three different visuals have been used over a period of three weeks starting March 15, 2004.
SEE PUBLISHED ADS
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