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A clear position in the construction market
Saint-Gobain’s executive management has decided to kick off an advertising campaign to familiarize people the world over with the strategy unveiled in July, namely, a clear position focused on housing and construction market.
The new corporate campaign will run in the global print media for a six-week period starting October 1, 2007.
Its target: investors and business and financial decision makers who are readers of major business and international dailies in America, Europe and Asia.
The simple, educational advert consists of two teaser visuals, centred around a futuristic-looking house with the message “The future is made of Saint-Gobain.”
Discover the visuals in 18 languages (PDF files)
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