Birth of a new Business Unit in Brazil

01/13/2021

It is more important than ever for the Group to draw on the strength of its synergies. That is why the “Ceilings and Acoustics” BU has been created in Brazil. It consolidates the entire Saint-Gobain product range, offering customers turnkey solutions.

Birth of a new Business Unit in Brazil

Launched in 2020 in Brazil, the new "Ceilings & Acoustics" BU brings together all the brands offering products for ceilings and acoustic solutions: Ecophon, Placo, Isover and SONEX OWA Brazil (the ceiling soundproofing specialists acquired by Saint-Gobain in 2019). Saint-Gobain is the only player on the Brazilian market to offer such a complete range of products: from fiberglass tiles to suspended panels of different shapes and colors, and ceilings made of plasterboard, the possibilities are numerous.

The other key benefit of this organization, which comprises a team of about twenty people (sales representatives, specifiers, etc.), is that it considerably simplifies the process for the customer. With a single Saint-Gobain contact now for all these solutions, customers are given a better view of the overall offer and can save time. This BU, which mainly targets the non-residential market (offices, hospitals, schools, restaurants, etc.) also plans to develop its offer for the high-end residential sector.