Brødrene Dahl launches omni-channel experience with the iBeacons technology

In Denmark, Brødrene Dahl is experimenting the use of iBeacons, a geolocation beacon that works like a WiFi hotspot, on its mobile app and in one of its Copenhagen stores.

This technology generates traffic between bricks-and-mortar outlets and e-stores, websites and mobiles, etc. Dahl has created this solution together with two suppliers, Grundfos and Danfoss: all products showcased in these suppliers' shop-in-shop corners have a Bluetooth nearable sticker attached. When a customer passes near a product, the app records products which may interest the customer and automatically sends targeted information to his or her mobile, such as videos, technical advices about products, etc. This technology is helping Brødrene Dahl improve the customer experience in its sales outlets.