Lapeyre focuses on design

01/09/2017

Lapeyre, the Building Distribution Sector’s BtoC brand in France, recently held its “Press Show 2016” in its Clichy sales outlet in Paris (France). 

Lapeyre focuses on design

Lapeyre, the Building Distribution Sector’s BtoC brand in France, recently held its “Press Show 2016” in its Clichy sales outlet in Paris (France). The event, designed to present the brand’s expertise and latest products, was developed this year with POOL, two Parisian designers. Working together for three months, involving numerous stakeholders, led to the creation of a POOL-styled Lapeyre apartment based on an ultra-graphic design in which color structured the space. The Press Show was attended by 85 media representatives and bloggers who took part in discussions and DIY workshops.

The latest products will be unveiled in a video that will be released in March 2017.