SAINT-GOBAINLes Miroirs18, avenue d'Alsace92400 CourbevoieFRANCE
Combining know-how and extensive expertise, this new model kitchen is the culmination of more than a year’s effort by renowned kitchen manufacturer Lapeyre working closely with Frédéric Anton. This approach, driven by a shared passion, led the brand’s teams to observe the chef in his own kitchen, to watch, analyze and understand better how a great professional works, his gestures and movements.
Using these observations and Frédéric Anton’s informed advice, the Lapeyre teams sketched the portrait of a kitchen designed to meet everyone’s needs and inspired by professional standards, especially with regard to ergonomics. At the same time, Frédéric Anton made a specific selection of accessories and products to be incorporated into this model.
This is how the Frédéric Anton by Lapeyre kitchen was created, a chef’s manifesto of the art of cooking, combining quality and creativity.
The deeply meaningful partnership will enable the brand to communicate around kitchens throughout the year, combining recipes and French manufacturing, innovation and research. The promotion will include a TV campaign, pages in the kitchen catalogue, and live displays in the brand’s outlets.
This chef’s kitchen, a reflection of Frédéric Anton, has been developed around three main criteria:
Video of CpreOL2Jcys
Watch the making of the advertisement with Chef Anton and the Lapeyre teams