SAINT-GOBAINLes Miroirs18, avenue d'Alsace92400 CourbevoieFRANCE
They have been around for many years, but catalogs are still a must-have in sales outlets. They present the products and services provided by the Building Distribution Sector in order to boost existing customer loyalty and attract new customers. Even though they are now available in digital format, their paper versions are still just as important as ever for professional and homeowner customers.
Reliable, complete and easy to carry around, paper catalogs are an additional sales argument. For the brands, they are one aspect of how customers' needs are covered, and they structure the presentation of available products and services.
Depending on its sales and marketing strategy, each brand adopts its own customized approach to defining its catalog’s editorial line.
Inside their pages, users will find retail prices, which products are in stock and available, the nearest sales outlets, associated products, advice and diagrams detailing product use and any additional services.
The following are several examples of how Building Distribution Sector brands define the products and services they offer:
The Building Distribution Sector brands must keep up with the play where current trends are concerned, in order to meet their professional and homeowner customers' needs. Increasingly, they are moving towards the digital environment when providing new services, such as the online catalogs published by Jewson, Optimera and Lapeyre.
Another example: POINT.P Matériaux de Construction provides readers of its Déco catalog with various digital tools in addition to its regular products and services. Their paper catalog includes QR codes providing access to about 100 exclusive bonus services. Among others, videos presenting the brand's products, interior simulators and even advice and tips for the selection or installation of materials. These various services can also be accessed directly from the electronic version of the catalog.
Building materials and construction products distributor
A leading supplier of building materials and sustainable timber
Specialist in plumbing-heating-sanitaryware, civil engineering, industry, cooling and property management
Distributor of home improvement products
Specialist in plumbing-heating-sanitaryware
Distributon network for building trade professionals only
Network of tiling specialist branches
Distributeur nouvelle génération de matériel et d’outillage de construction.