Saint-Gobain launches MIA, the AI avatar that decodes sustainable construction
Saint-Gobain is innovating in its communications by launching its AI (Artificial Intelligence) avatar, MIA, created using artificial intelligence. Since September, MIA has been the face and voice of a digital series titled Voice of the Future, dedicated to exploring today’s and tomorrow’s solutions for building a more sustainable future in construction.
Through this series, Saint-Gobain offers an immersive experience where each episode, presented by MIA, highlights a country (Australia, India, China, South Africa, Brazil, etc.) and its solutions for addressing key issues in sustainable construction (accessibility, resilience, digitalization, etc.), mirroring the destinations visited by the “360 years young” campaign celebrating the Group’s 360th anniversary.