An app to reward customers in Egypt
Saint-Gobain Gyproc is innovating in Egypt with the launch of the plaster industry’s first mobile loyalty application. This pioneering digital initiative rewards customer loyalty through privileged access to exclusive technical content and practical training.
The construction sector in Egypt – as in the rest of the world – is undergoing a major digital transformation, with increasingly connected professionals looking for practical, innovative solutions. To meet this demand, Gyproc has launched a unique mobile app combining a loyalty program and a service platform, a first for the Egyptian plaster industry.
The app features an “all-in-one” approach, giving professionals instant access to essential information for their worksites, while enjoying personalized benefits including a library of exclusive resources: technical product information, expert advice, promotions, and training. And with every purchase of Gyproc solutions, users earn points that can be exchanged for rewards.
Initial feedback since the launch in December 2024 has been promising. The app meets a real need among industry professionals, combining practical benefits with incentives. This initiative is part of Saint-Gobain’s strategy to reinforce its position as leader in the sector, placing innovation and customer satisfaction at the heart of its growth.