BUILD Change: first reports
Launched in June 2022, BUILD Change is the Group’s sponsorship and philanthropy policy. We look back over the projects that have accelerated the transition to a more sustainable construction.
The Group’s sponsorship and philanthropy activities strengthen our ties with local communities. Where we take action, they give us visibility and increase public acceptance. As a global leader in sustainable construction, it made sense to align these actions with our purpose and our positioning in sustainable construction.
And because there is sometimes a fine line between sponsorship and philanthropy, it is important to start by making a clear distinction between the two.
- A sponsorship is a payment made to an organization with a view to benefiting directly from an opportunity to promote our values, extend our reputation or develop the visibility of the brand by associating the Saint-Gobain name with the sponsored project.
- Philanthropy is a donation made to an organization with a view to creating a positive social and/or environmental impact, without direct compensation. However, such actions can create visibility for the brand, give employees a sense of pride and strengthen our local roots.
BUILD Change is therefore a sponsorship and philanthropy policy that unites all our actions around a global strategic focus: helping communities in the regions where we operate while inspiring and accelerating the transition to sustainable construction.
To achieve this, the policy is built on two pillars: training of young people in construction and access to decent, sustainable housing for all, especially the most impoverished.
BUILD Change encourages young people, and especially the most disadvantaged, to pursue a career in construction at a time when the sector is facing labor shortages in many countries.
Similarly, there is a chronic lack of decent housing for the most disadvantaged. Being able to improve access to insulated homes also helps these vulnerable populations to reduce their energy bills and live more comfortably.
Although the BUILD Change policy guides some of these actions, each country runs complementary programs to support vulnerable populations in local communities.
Already 80 BUILD Change projects
In 2022, Saint-Gobain invested €13.4 million in philanthropy and sponsorship, either in the form of direct financial support or donations of materials, and there have now been almost 80 BUILD Change projects in all the regions where we have a presence. Some have also received funding from the Saint-Gobain Foundation (projects sponsored by our active or retired employees). Congratulations and thank you to all the teams involved!
All countries are encouraged to implement this policy on their own initiative with the support of the central functions (CSR and communication). It is through everyone’s commitment to BUILD Change that we will be able to make it a strong, visible and high-impact policy.