Making the right project choices

In France, POINT.P has introduced a new digital tool to enable customers with a project to visualize various floor coverings directly in their home to help them make the right choice.

The French distribution brand POINT.P has introduced Magic View to help customers with a project choose a new floor covering. It is available on the brand’s website and in its showrooms, Customers can import into this digital tool a photo of the room where they want to change the floor covering and project onto it any of the 1,000 available products.

No more need to try and imagine what the result might be. Ceramic tiles or parquet: the floor coverings can then be found in any of the 125 POINT.P showrooms where customers can also get advice from the sales teams before completing their purchase. So far, Magic View is being used around 3,000 times a week. The next step is to include wall ceramic tiles (end 2020) and outdoor terraces (2021). Click here to try the tool (in French).